Laka: Business model, leadership, culture and expansion


Laka has flipped outdated traditional #insurance on its head.

By building their own Laka Club, Laka is a collective of like-minded riders… a bicycle insurance company created, especially for cyclists with a goal to disrupt the mobility space. 

In this interview with Tobias Taupitz, CEO & Co-founder of Laka, a truly consumer-centric insurance brand, we discuss business model, innovation, leadership, culture & expansion strategies.

We covered:

  1. Why the world needs a “credit-based” insurance service proposition
  2. What Laka differentiating business model is
  3. What the inspiration behind Laka’s e-commerce expansion was in Asia and Europe
  4. What we can expect next for Laka.



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