Embedded Health: The next growth frontier for insurance

Over the past 24 months, a new buzz phrase entered the insurance market: Embedded Insurance. The concept aims to address the protection gap, make insurance more affordable, and deliver stronger business outcomes.

One of the many challenges with “embedded” is that market participants suffer from an increasing information asymmetry on risk insight, what can be insured, and the processes that can drive true value creation.

Realizing the huge potential of “embedded” relies on increasing access to – and use of – unique datasets to better manage risk and build strong and mutually beneficial partnerships.

This category-setting paper presents Embedded Health as a new category that is being nurtured and will — we hope — mature as we learn how to better serve, engage, and delight end users. We cover how Embedded Health has come to be. We share examples of business models that are working, and we explore the capabilities that are being aggregated from the ground up.

Come and join the conversation by downloading the paper here.

How did we get here?

From health services to business models innovation